What is your biggest hope to make your innovation accelerate in the market? certainly support access to markets, sales channels or incubation support facilities such as labs, cloud servers and devices. For startup founders who are trying to develop their companies, following the accelerator or incubator program is one of many ways. Before going any further, let's look at the differences between incubation and acceleration first.
Sure, both programs provide guidance to startups, as well as advance their business models and strategies, and the main goal is to groom the startup to become valuable in the eyes of investors. However, key differences exist between accelerators and incubators. When examining the selection and investment process, the differentiation between the two becomes more apparent.
Startups that join the incubator company will share facilities (such as office locations) and also various training together with other startups who also get capital from the same main company.
incubators help "incubate" ideas around concepts, business models to the making of initial products. Incubator programs can be followed by companies or even individual entrepreneurs. The period of time required is usually 6 to 18 months with the main objective of preparing startups for the accelerator or funding phase.
In an incubator, startups will refine ideas, build business plans, identify problems and network in the startup ecosystem.
Before discussing more about the accelerator program, you need to know that there are differences in the accelerator program which are divided into two parts. Both of them might look the same, but there are some pretty basic differences between the usual accelerator program and the corporate accelerator program.
This program aims to accelerate the market access provision, implementation of business model variations so that startups can maximize the potential of their products to be more ready in the market.
Within a period of approximately 3 months the company's growth began from the piloting stage. The founders will work with mentors to build a business and find solutions to existing problems.
In the accelerator program, startups under the guidance of the main company can only use the facilities provided for a while. After that, the startup is expected to be able to be independent through the training programs provided.
At the end of the program, all startups will have a presentation or demo day attended by investors and the media. At this stage, it is hoped that the startup business that is built can develop.
A corporate Accelerator is a Startup growth program sponsored by corporations for corporate innovation purposes.
Unlike regular startup accelerators, they may offer office space, and engage Startups in a more meaningful way like pilot programs or proof of concepts with Startups.
Corporate accelerators help startups to achieve faster growth, and in exchange, advance Innovation initiatives for Corporates. Such corporate innovation goals include new revenues, new business models, business continuity, employee engagement, stronger branding, and future Startup acquisitions.
To achieve those goals, corporate accelerators run programs where the corporate can interact with startups. This includes workshops, mentoring sessions, Pilot projects, technical guidance, and more. Corporates also get to interact with Investors, Venture Capitalists, Funds, other Corporate VCs, and other startup ecosystem partners.
From mentoring, for example, Corporates can understand new business models, how new and advanced technologies are being applied, and new partnerships and revenue models can be formed.
In Indonesia, there are already quite a number of incubator or accelerator programs organized for startups. Most of these programs are directly affiliated with venture capitalists, as units that help startups with funding matters.
One example of a company that runs a corporate accelerator program is Telkomsel Innovation Center (TINC). Generally, incubator or accelerator activities provide three things, including funding, mentorship and working space. Besides those three things, TINC also provides innovation lab and market access.
TINC also provides incubation and acceleration access to digital solutions such as internet of things, artificial intelligence, machine learning, computer vision, medical technology, 5G technology, fintech and agritech. TINC will review the maturity of your solution whether starting from the incubation stage or directly to the acceleration stage.
If your team starts the journey at the incubation stage then the first stage is prototyping, after that the group is ready to enter the proof of concept stage. After passing the incubation stage, it's time for you to proceed to the acceleration stage starts from the piloting stage, after the piloting period is finished it's time to be ready for commercial.
Providing general values ??such as bootcamps and workshops, funding, coworking space, technical and industrial business mentors and access to investors. TINC has delivered various innovative solutions, one of them is the Intelligent Tank Monitoring System (INTANK), which is a device management solution that is able to provide visibility of liquid assets in real-time.
Utilization of INTANK, which is one of the solutions presented by Telkomsel IoT, enables organizations to carry out the function of controlling and monitoring their liquid assets by optimizing supply and predictive maintenance, while gaining business insight in only one dashboard.
The relationship between a startup and an incubator or accelerator program is actually a mutually beneficial relationship.
The accelerator and incubator program will not run without a startup that follows one of them. As for startups, they need one of these two programs to help them grow their business in the early days they started.