The role of corporate innovation in entrepreneurship and business

Not every organization can endure today. Pandemic or not, the period of the introduction of thousands of new businesses will no uncertainty make business people think hard to develop and endure. The reasons are different. Some have endured on the grounds that they are known for their items, some on account of their administrations, and some are brought about by "unforeseen" factors, for example, solid brand dedication or effective publicizing efforts that draw in the intended interest group. 

After looking into it further, survivors and industry pioneers really share one positive thing for all intents and purpose: they all grasp development. 

Truly, behind the business heads conceived in the period of digitalization, for example, Uber and Amazon, there is a consistent portion of advancements. It doesn't make a difference what sort of industry it moves today. Once more, pandemic or not, organizations can't like to keep up their edge if advancement isn't on their business system record.

How do companies like this explore the concept of innovation in business? Why does novelty play a significant role in business?

Why is innovation important for Business?

We've all heard the phrase "adapt or die", haven't we? For a businessperson, especially in achieving success in today's modern world, the phrase is a morning mantra. The massive expansion in technological advances in the last decade has created extreme growth made by startups (growth hacking, the term). Because of this, businesses are forced to adapt and develop more than ever.

In short, a company clearly cannot survive if they don't embrace innovation and change. Here are three factors why innovation is important for doing business.

1. Innovation helps companies grow

As a startup, we may in general decide to develop our business by joining or gaining our business with different organizations, so development can be quicker. Nonetheless, it ought to be underlined that this sort of development hacking additionally costs a great deal of cash. 

Then again, a startup should think about picking a development procedure by reexamining its item or plan of action - or even both. With the advancement that begins with an assessment, this startup has the chance to develop all the more economically, which thus affects quicker extension.

2. Innovations keep organizations rejuvenated

Changes in the business have prompted another period of development influencing all business and industry models. Particularly with market elements that are progressively hard to foresee. This condition permits new organizations to enter the market and “upset” old organizations in a genuine manner. 

Along these lines, the two new businesses and old organizations, the associations inside them have to improve to stay solid amidst rivalry and stay pertinent in a continually evolving condition.

3. Innovation helps organization show competitive advantage

For the vast majority, development is tied in with accomplishing something other than what's expected from others. It isn't so straightforward, obviously, however, how about we take its substance. 

For instance, on the off chance that our startup utilizes advancement in creating items, at that point the objective is obviously to keep refreshing the item so that there are no different items that coordinate our own. Furthermore, on the off chance that our startup utilizes development simultaneously, at that point we are attempting to spare time, cash, or different assets. In this manner, obviously our startup has an upper hand over different organizations that may in any case be caught in their framework.

These are some of the reasons corporate innovation is so important to companies of any size. With sustainable growth based on innovation, startups will be able to stay relevant with the times and demonstrate their competitive advantage. In Indonesia, here are examples of startups that we can set as role models for their adaptability and innovation.


Covid-19 has clearly made many businesses reverse the wheel of its business strategy. Not to mention health tech businesses like Halodoc. Since its inception, the digital health platform has worked to address the challenges of the unequal distribution of doctors. When Covid-19 began to be confirmed in March, they decided to pivot.

The company, which has a strategic partnership with Gojek, is thinking about how to support Indonesia by conducting as many Covid-19 tests as possible. As a result, they have run hundreds of thousands of rapid and PCR combination tests, as well as being the first to run a drive-thru rapid test in Indonesia. Then, this pivoting also has an impact on their Chat with Doctor feature which is known to have increased drastically, including related to mental health. 


This fintech organization, which was established in 2017, was initially a value crowdfunding organization, which at that point rotated to shared loaning because of two conditions — for the record, this condition happened well before the pandemic. To begin with, Indonesian economic situations tend not to be available to a value-based financing model. Speculators incline toward momentary ventures with fixed pay, in the interim value depends on the dissemination of profits that are questionable. 

The second is the administrative conditions. Around then, value crowdfunding had no guidelines at the OJK. Despite the fact that they accept that in making a new company, administrative viewpoints must be viewed as more cautiously; regardless of whether it is controlled and numerous standards. 

Because of this wild vulnerability, they chose to go back and forth back to their mirror, which in the long run changed their plan of action to distributed loaning as of recently.

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Posted by TINC Admin