UX Mindset for Business Sustainability

What do entrepreneurs do? They identify and explore problems. They get out of their comfortable place and start thinking about new ideas. Those who are equipped with an entrepreneurial spirit constantly observe the behavior of their customers/prospective customers and immerse themselves in the user experience. Then, they try different things and fail and turn and try again. The entrepreneur mindset requires them to solve problems from a wide perspective.

Whether you realize it or not, that's what UX Designers do. In essence, being a reliable UX Designer means understanding users—meeting their needs, and even exceeding their expectations.

If a UX Designer takes over the helm of the business, corporate culture will likely be user-centric and ultimately hope to produce more innovative products. It doesn't take extra effort to convince management of the importance of the process and research.

Of course, it takes more than great ideas and a user-centric approach to become a successful entrepreneur. Passion, clear vision, tenacity, and self-confidence are characteristics that increase our chances of becoming entrepreneurs who embrace user experience.

Oftentimes, brilliant products are considered luck: the right idea at the right time. The problem is, with all this precision, how do we manage it and ensure that it meets people's needs, wants, and expectations? That is the main success indicator for an entrepreneur. These skills are at the heart of the UX mindset, which the following points need to support.

Flexible approach

We have to start implementing systems that make it easier for us to adapt to dynamic situations. We have to be flexible, knowing that the process will not be linear; it can go forward, then backward, then sideways, then forward again, and so on. Adaptive is a key feature of the UX mindset.

There's an excellent quote from Mike Tyson, "You need to be prepared for possible setbacks." It's better not to stick to one possible solution, because feedback from users may “punch” our plans unexpectedly.

Empathy for users

Don't limit ourselves to just a cognitive level of understanding, and start to share in how our users feel. Exit the work table and start talking to the user. The same applies to team members. Understanding the needs of the people who will meet the needs of users is equally important.

Always realize that we are not users, even though we are sure we know the problems they are having. In being empathetic, don't rush into decisions and conclusions; it's all about the art of getting to the root of the problem and relating it to user behavior.

Don't force process

Instead of requiring to follow the mindset we already have, take the time to listen to all the major stakeholders involved in our business and understand their needs. Reluctance to change is often hidden if we don't dig it up. If previously we empathized with users, don't forget to do the same with stakeholders.

Start regularly running ideation workshops. Ahead of the workshop, prepare a list of questions "how might we" based on the problem statements that have been prepared. The "how might we" format turns the problem into something actionable. At the end of the session, we will have a list of questions that will be answered by each workshop participant.

Starting from a small team

Every organization will have an organization within it that "we can count on." We will discover it during the listening process. Form an "ad hoc board" and start with a small project or initiative to experiment with, to promote a more sustainable UX mindset.

Communication is key, especially when our team is relatively small. Scheduling a daily standup to share daily work plans and obstacles that are being faced is a tactical thing that can be done immediately after reading this article — if you haven't implemented it.

Educating wholeheartedly

Yes, it does sound like elementary school jargon. But it is important for us to become a teacher/mentor. Continue to hone your skills to become an accomplished communicator while continuing to share case studies on how other companies are succeeding by having a UX mindset, which is useful for encouraging team morale.

To teach UX to newcomers, we can start by providing examples of designs that are aesthetically pleasing but completely unusable. Start getting them to think: "How can we make this simpler?" Good design is about clarity, eliminating or combining elements for information that is more concise and easier for users to digest.

Posted by TINC Admin